Chelsey Weimar was born in Amsterdam. In 2020 she moved back to her roots and left New York where she spent her early twenties working as a model. As a model she traveled around the world from a young age. She was scouted at just 12 years old while performing in a street dance. Through Gince she can reclaim her face and identity which she has lent to other people’s creative processes. “I think that’s actually helped me develop mine”, she says. Chelsey poured her whole heart into the brand from designing to modeling in the debut campaign, to finding the small family-run factory in Rome where the glasses are produced. Even the name comes from a personal place, a combination of her nickname Cece and her dog’s name Ginny.